Vision 2030: The Future of Tourism in Keriovalley

One of the economic pillars leading towards achieving the goals of Vision 2030 in Kenya is undoubtedly the tourism sector. Tourism is one of the six key sectors identified to drive the 10 per cent economic growth rate. By focusing on the tourism sector, Kenya anticipates  to be a top ten long-haul tourist destination offering a high-end, diverse, and distinctive visitor experience.


Tourism sector in achieving Vision 2030
Source Vision 2030

The Ministry of Tourism prospects to initiate flagship projects aimed to develop Resort Cities  nationwide that will in turn optimize the rich tourism potential, attract economic activities and investments within the regions.

The strategies;

The Vision stipulates the specific strategies for realizing the goals will involve:

a)      An aggressive strategy to develop  Resort Cities – this will entail establishment of ultra modern Resort facilities in designated areas and will this contribute positively in  achieving higher tourism revenue yield by increasing the countries’ Gross Domestic Product(GDP).

b)     Establish Premium safari parks and improving facilities in all under-utilized parks;

c)      Creating new high value niche products (e.g. cultural,,ecosports and water-based tourism); revamping business-visitor offering by attracting high-end international hotel chains; and by investing in new conference facilities.

d)     Better marketing of little-visited parks so as to bring more tourists to game parks that have not been receiving many visitors, and which are located in all parts of the country.

In this regard, Keriovalley, the heart of Great Rift Valley is among top places to visit in Kenya for its awe-inspiring views. The region boast of abundant tourism opportunities due to presence of  a wide range of truly stunning scenic features.

These include the following just to mention a few :-

Torok Waterfalls flowing down the face of steep Elgeiyo escarpment,


Torok Water Falls
Source: Edwin Keitany

Chebloch Gorge,on the valley floor water runs through a deep and narrow gorge with sheer rock walls.

Old Chebloch Gorge Steel Framing Bridge

Old Chebloch Gorge Steel Framing Bridge
Source: Nancie Sang

Tugen Hills,


A spectacular view of Tugen Hill at the background
Source: Facebook

Lake Kamnarok,


A view of Lake Kamnarok right from Kerio View -Iten
Source: Sharry Cherop

Rimoi National  Reserve,


A parade of Elephants from Rimoi National Reserve invaded Cheptebo Village
Source: Dane Kips

Paragliding over Elgeiyo escarpment,


An enthusiast para-glider taking-off near Iten town
Source: Youtube Video

scenic panorama on meandering Roads and Viewpoints


Meandering road in Kerio valley
Source: Facebook

and the spectacular fault-steps at Tambach


The Fault Steps -Tambach and Kipka
Source: Edwin Keitany

Rich Keiyo/Marakwet/Pokot/Tugen Culture Heritage.


Winnowing small grain at home.

So far, Keriovalley is served with  only few camping sites , countable High Class restaurants including Kerio View Restaurant  near Iten, Sego Safari Lodge near Emsea and Keellu Resort near Iten town. This is a golden opportunity for private investors to take up the venture assuming associated financial and social risk.

Survey from reliable sources indicate that the tourism economy represents 5 per cent of world GDP, while it contributes to 6-7 per cent of total employment. Similarly,  tourism industry in Keriovalley would support the local economy and reduce poverty level of the local community through  employment opportunities.

Tourism is a conventionally agreed  to be a heterogeneous industry where hundreds of actors can operate in multiple market segments, even within a single country or region, and in line with that ,tourism in Keriovalley is not an exception. The principal businesses within the tourism in Keriovalley may include

a)      Accommodation facilities – includes offering world-class Lodging facilities, Entertainment , Recreation facilities,communication facilities and so on.

b)     Tour operation or guide- involves offering of professional services such as training tour guides, customer care services, Photography, Hotel and Catering, e.t.c and

c)      Transport (land, air, and aquatic) – the vast  Keriovalley region demands adequate, reliable , comfortable and quicker means of transport which has not been met so far. Suggestions could be tourist vehicles taxis, Rental vehicles for safaris to if the tourist would want self driving.

In conclusion, if the government, private investors and stakeholders synegize their efforts we can collectively reclaim the once “unproductive semi-arid” Kerio valley to a one-stop tourist destination in Elgeiyo/Marakwet county.


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Posted in Our Blog, Tourism
2 comments on “Vision 2030: The Future of Tourism in Keriovalley
  1. Great job well done. The place is very rich in tourism products that needs to be exploited.


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